Lincoln — Power of Sanctuary (AI spec ad)

Name: Lincoln — Power of Sanctuary (AI spec ad)
Uploaded: 2026-10-09T01:44:12.59+00:00
Duration: PT43.1S
Channel: Jeremy Haccoun
Description: A speculative, fully AI-generated car ad that opens on empty desert dunes, lets wind and sand slowly uncover a buried SUV, then cuts faster through car details and ends on a hero shot with the Lincoln lockup. The sand is the main character until the badge appears.

Jeremy Haccoun @jeremyhaccoun

Live-action product film · Cinematic · Premium · 43s

Length

43.0s

Beats

24· 24 hard cuts

Pace

33.4/min

Avg beat

1.8s

A speculative, fully AI-generated car ad that opens on empty desert dunes, lets wind and sand slowly uncover a buried SUV, then cuts faster through car details and ends on a hero shot with the Lincoln lockup. The sand is the main character until the badge appears.

AdCinematicPremiumPhotorealMusic-ledNo voiceoverSlow and deliberateProduct macroPush-insAutomotiveMarketing

Cut map — 24 beats┊ 24 hard cuts · Click a beat to jump

00s05s10s15s20s25s30s35s40s

The breakdown — 11 sheetsMembers only

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Idea, prompting, editing and colour by Jeremy Haccoun; shots generated with Runway Gen-3 Alpha. Speculative ad, not official and not affiliated with Lincoln. · Watch the original ↗ · Measurements and analysis by Cutmap.