Analysed · 30 beats
00:00:00:00Beat 01 / 30 — Title in the bag1280×720 · 23.98 fps
AD-0351 · Live-action product film

Logitech Flip Folio — Flip into Joy

Live-action product film · Live action · Fast cutting · 48s

Length
48.1s
Beats
30· 22 hard cuts
Pace
37.4/min
Avg beat
1.6s

A fast, lifestyle-led ad for an iPad keyboard case. Four vignettes (a café table, a gallery, a beach) each end on a 'Flip into…' line, then a 3D product shot and the Logitech wordmark close it out.

AdLive actionFast cuttingWhip pansMatch cutsMusic-ledNo voiceoverProduct macroPlayfulConsumer electronicsHardware
Cut map — 30 beats┊ 22 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Logitech · Watch the original ↗ · Measurements and analysis by Cutmap.