Analysed · 22 beats
00:00:00:001280×720 · 23.98 fps
AD-0305 · Live-action product film
Lucid Air — Not Beginner's Luck
Lucid Motors @LucidMotorsLive-action product film · Cinematic · Premium · 40s
Length
40.1s
Beats
22· 21 hard cuts
Pace
32.9/min
Avg beat
1.8s
A 40-second TV spot that cuts a coastal-road drive of the Lucid Air into three spec statements on black: range, horsepower and an award. It ends on a lockup and a YouTube end card.
AdCinematicPremiumLive actionProduct macroFast cuttingBig typeNo voiceoverMusic-ledAutomotiveMobility
Cut map — 22 beats┊ 21 hard cuts
00s05s10s15s20s25s30s35s40s
The breakdown — 11 sheetsMembers only
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