Analysed · 25 beats
00:00:00:001280×720 · 23.98 fps
AD-0255 · Live-action product film
Lucid Gravity — Is Your Family Built for the Gravity?
Lucid Motors @LucidMotorsLive-action product film · Cinematic · Live action · 60s
Length
60.1s
Beats
25· 44 hard cuts
Pace
25.0/min
Avg beat
2.4s
A 60-second live-action car ad that frames a family as test subjects in a secret lab, then follows each member through a drive in the Gravity SUV. Each family member gets one fast personal moment before it ends on a dusty hero shot, the logo and a demo-drive call to action.
AdCinematicLive actionPremiumFast cuttingCharactersHumorousMusic-ledNo voiceoverAutomotiveMobility
Cut map — 25 beats┊ 44 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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