Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Kimi to camera1280×720 · 25 fps
AD-0213 · Live-action product film

Mercedes-Benz — From fast lane to smooth lane (electric GLC)

Live-action product film · Cinematic · Live action · 62s

Length
61.8s
Beats
22· 30 hard cuts
Pace
21.4/min
Avg beat
2.8s

A 62-second live-action TV spot in which racing driver Kimi Antonelli swaps the F1 track for a calm drive in the all-new electric GLC with his father. It is told through short cuts between the two men, interior details and street driving, and ends on a sunlit road shot with the tagline and a 'Visit us' end card.

AdCinematicLive actionPremiumDialogueCaptionsMusic-ledDevice mockupsAutomotiveMobility
Cut map — 22 beats┊ 30 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Mercedes-Benz (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.