Analysed · 40 beats
00:00:00:00Beat 01 / 40 — Put down your phone1280×720 · 24 fps
LN-0966 · Live-action product film

Meta Ray-Ban Display — Introducing the AI glasses

Live-action product film · Cinematic · Premium · 57s

Length
56.8s
Beats
40· 44 hard cuts
Pace
42.2/min
Avg beat
1.4s

A launch film that opens on one line of type and a dark product reveal, then shows the in-lens display through the wearer's eye, using lens-view overlays cut against cinematic live action. A wrist band is introduced as the control, and the film closes on 'Look Forward' and a floating product hero.

Launch filmCinematicPremiumMusic-ledNo voiceoverFast cuttingDevice mockupsPush-insBeat-synced editConsumer electronicsHardware
Cut map — 40 beats┊ 44 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Posted by Ray-Ban | Meta · Watch the original ↗ · Measurements and analysis by Cutmap.