Analysed · 40 beats
00:00:00:001280×720 · 24 fps
A launch film that opens on one line of type and a dark product reveal, then shows the in-lens display through the wearer's eye, using lens-view overlays cut against cinematic live action. A wrist band is introduced as the control, and the film closes on 'Look Forward' and a floating product hero.
Launch filmCinematicPremiumMusic-ledNo voiceoverFast cuttingDevice mockupsPush-insBeat-synced editConsumer electronicsHardware
Cut map — 40 beats┊ 44 hard cuts
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Posted by Ray-Ban | Meta · Watch the original ↗ · Measurements and analysis by Cutmap.
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