Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Hero set1280×720 · 23.98 fps
AD-0334 · Live-action product film

Nespresso — Vertuo Up Hero 30s

Live-action product film · Live action · Premium · 30s

Length
30.1s
Beats
22· 21 hard cuts
Pace
43.9/min
Avg beat
1.4s

A 30-second Korean-language hero ad for the new Vertuo Up machine. It opens on a pastel kitchen with the product name typed across the frame, runs through older machines to the new one, then walks through three one-word benefits (TOUCH, SENSE, TASTE) before a woman with an iced coffee closes on the brand.

AdLive actionPremiumPastelProduct macroMatch cutsKinetic typeBig typeCaptionsConsumer electronicsFood and drink
Cut map — 22 beats┊ 21 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Nespresso · Watch the original ↗ · Measurements and analysis by Cutmap.