Analysed · 11 beats
00:00:00:001280×720 · 23.98 fps
AD-0329 · Live-action product film
New Balance — FuelCell Rebel v5 Crafted to Feel Fast
newbalance @newbalanceLive-action product film · Product macro · Kinetic type · 15s
Length
15.1s
Beats
11· 6 hard cuts
Pace
43.7/min
Avg beat
1.4s
A 15-second product ad that pairs macro shoe footage with repeating stacked type. Three words (fuelcell rebel, fast, lightweight) multiply down the frame, then the shoe returns small with the logo.
AdProduct macroKinetic typeBig typeFast cuttingBeat-synced editLight UINo voiceoverMusic-ledFashion and beautyConsumer electronics
Cut map — 11 beats┊ 6 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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