Analysed · 11 beats
00:00:00:001280×720 · 23.98 fps
AD-0270 · Live-action product film
New Balance — FuelCell Rebel v5 'fast and lightweight'
newbalance @newbalanceLive-action product film · Product macro · Kinetic type · 15s
Length
15.1s
Beats
11· 6 hard cuts
Pace
43.7/min
Avg beat
1.4s
A 15-second product spot that cuts macro shots of one running shoe against stacked repeating type, with the words 'fuelcell rebel', 'fast' and 'lightweight' multiplying down the frame like speed lines, then ends on a small shoe and logo.
AdProduct macroKinetic typeBig typeLight UIBeat-synced editPremiumMinimalNo voiceoverFashion and beautyConsumer electronics
Cut map — 11 beats┊ 6 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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