Analysed · 26 beats
00:00:00:001280×720 · 23.98 fps
LN-1139 · Live-action product film
New Balance — SC Elite v5, Built for This Moment
newbalance @newbalanceLive-action product film · Cinematic · Fast cutting · 30s
Length
30.1s
Beats
26· 31 hard cuts
Pace
51.8/min
Avg beat
1.2s
A 30-second live-action launch film that cuts through a sports research lab: lacing up, mask testing, mechanical shoe tests, sketches, runners on treadmills and hands building shoes. Small serif captions carry the pitch, and the film ends on the NB logo over black.
Launch filmCinematicFast cuttingLive actionProduct macroPremiumCaptionsMusic-ledBeat-synced editFashion and beautySport
Cut map — 26 beats┊ 31 hard cuts
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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