Analysed · 22 beats
00:00:00:00620×352 · 21.81 fps
AD-0079 · Live-action product film
Nike — Leave Nothing
angelou27 @angelou27Live-action product film · Cinematic · Live action · 61s
Length
60.6s
Beats
22· 5 hard cuts
Pace
21.8/min
Avg beat
2.8s
A 60-second football spot with no voiceover and no dialogue. One long sequence of game action, shot in a shifting sequence of weather and light, builds on an orchestral score and ends on a two-word line and the Nike logo.
AdCinematicLive actionMusic-ledNo voiceoverOne continuous cameraSlow and deliberateMatch cutsPush-insSportEntertainment
Cut map — 22 beats┊ 5 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Directed by Michael Mann, per the uploader's description. Not credited on screen. · Watch the original ↗ · Measurements and analysis by Cutmap.
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