Analysed · 14 beats
00:00:00:001280×720 · 30 fps
LN-0949 · 3D animated story
Nike — Welcome to .SWOOSH
Nike @nike3D animated story · 3D render · Morph transitions · 36s
Length
36.1s
Beats
14· 1 hard cut
Pace
23.3/min
Avg beat
2.6s
A 36-second 3D launch film that opens on the .SWOOSH logo, falls through a cube into a sky of floating sneakers, follows one shoe as it is remade by community reactions, then lands it on a pastel court for a PLAYER / READY / GO sequence and a URL end card.
Launch film3D renderMorph transitionsOne continuous cameraPastelMusic-ledNo voiceoverGradientsGlass UIFashion and beautyEntertainment
Cut map — 14 beats┊ Hard cut 00:00:29:11
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Nike (.SWOOSH) · Watch the original ↗ · Measurements and analysis by Cutmap.
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