Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Silhouette1280×720 · 23.98 fps
AD-0195 · Live-action product film

Nike — Winning Isn't For Everyone (LeBron James)

Live-action product film · Cinematic · Live action · 30s

Length
30.1s
Beats
16· 19 hard cuts
Pace
31.9/min
Avg beat
1.9s

A moody, live-action sports spot that follows LeBron James through a lonely late-night shooting session in an empty, hazy arena, then cuts to black for a red three-line slogan and the Nike swoosh.

AdCinematicLive actionDark UIPremiumFast cuttingBeat-synced editBig typeNo voiceoverSportFashion and beauty
Cut map — 16 beats┊ 19 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Nike · Watch the original ↗ · Measurements and analysis by Cutmap.