Analysed · 17 beats
00:00:00:001280×720 · 23.98 fps
LN-1272 · Live-action product film
Nikon — NIKKOR Z 28-135mm f/4 PZ power zoom
Nikon USA @nikonusaLive-action product film · Live action · Cinematic · 50s
Length
49.7s
Beats
17· 23 hard cuts
Pace
20.5/min
Avg beat
2.9s
A live-action launch film that shows a power zoom lens being used by working video shooters (wedding, interview, beach, event), cuts to a black-background macro section on the lens barrel, then returns to the crew before the Nikon logo.
Launch filmLive actionCinematicProduct macroFast cuttingMusic-ledNo voiceoverPremiumConsumer electronicsCreative studio
Cut map — 17 beats┊ 23 hard cuts
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Nikon USA · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore live-action product film →
LN-0053OPPO — Find X10 Pro Max, Stylish, premium and true-to-life
OPPO15s · 10 beats
LN-0790Samsung — Galaxy Z Fold8 Ultra and Fold8 launch film
Samsung35s · 19 beats
LN-0175Weave Robotics — Isaac 1 launch film
Weave Robotics77s · 26 beats
LN-0103Friend — Not Imaginary
Friend104s · 17 beats
LN-0112Waves — Camera glasses launch film
Waves105s · 25 beats
LN-0140Apple — MacBook Neo Hello
Apple30s · 19 beats