Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Bell title1280×720 · 24 fps
AD-0389 · Live-action product film

Nikon — Urban Rhythms (NIKKOR Z 35mm f/1.2 S)

Live-action product film · Cinematic · Live action · 60s

Length
59.8s
Beats
22· 18 hard cuts
Pace
22.1/min
Avg beat
2.7s

A 60-second Tokyo street film shot to show off a fast lens: shallow focus, bokeh and low-light sharpness, moving from rainy daytime city views to a woman walking into dusk, then neon night details and a skyline, ending on a lens line and the Nikon logo.

AdCinematicLive actionPremiumMusic-ledNo voiceoverSlow and deliberateProduct macroPush-insConsumer electronicsCreative studio
Cut map — 22 beats┊ 18 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s50s55s
The breakdown — 11 sheetsMembers only
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Photographer Lukasz Palka (named in the on-screen title and post text), posted by Nikon USA · Watch the original ↗ · Measurements and analysis by Cutmap.