Analysed · 13 beats
00:00:00:00Beat 01 / 13 — Black1280×720 · 24 fps
AD-0150 · Live-action product film

Old Spice — The Man Your Man Could Smell Like

Live-action product film · Live action · Humorous · 32s

Length
32.2s
Beats
13· 2 hard cuts
Pace
24.3/min
Avg beat
2.5s

A comedy ad that feels like one take: a man talks straight to camera while the set around him changes from bathroom to yacht deck to beach. The product is held up throughout, and the film ends on a tagline and logo over the final shot of him on a horse.

AdLive actionHumorousOne continuous cameraMatch cutsCinematicVoiceoverPush-insPremiumFashion and beauty
Cut map — 13 beats┊ Hard cuts 00:00:01:00, 00:00:31:00 · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Old Spice · Watch the original ↗ · Measurements and analysis by Cutmap.