Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Title in the dark1280×720 · 23.98 fps
LN-0188 · Live-action product film

OpenAI — Introducing dots

Live-action product film · Cinematic · Live action · 148s

Length
147.9s
Beats
26· 67 hard cuts
Pace
10.6/min
Avg beat
5.7s

A 2.5-minute live-action launch film set on one soundstage of linked rooms. A visitor walks through a workshop where the 'dots' characters are made, then three people each talk to their own dot on a screen, and the film ends on the stage-wide reveal and the OpenAI logo.

Launch filmCinematicLive actionCharactersPremiumMusic-ledSlow and deliberateDevice mockupsAIConsumer apps
Cut map — 26 beats┊ 67 hard cuts · Click a beat to jump
00s30s60s90s120s
The breakdown — 11 sheetsMembers only
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OpenAI · Watch the original ↗ · Measurements and analysis by Cutmap.