Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Meet1280×720 · 29.97 fps
LN-0965 · Live-action product film

Oura — Ring 4 launch film

Live-action product film · Cinematic · Premium · 30s

Length
30.1s
Beats
16· 14 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 30-second launch film that moves the ring through a series of warm, tactile still-life and body shots, with one short line of type per shot building a sentence about health. It ends on a phone screen, the product name, a tagline and a shop line.

Launch filmCinematicPremiumProduct macroKinetic typeMusic-ledNo voiceoverPhotorealMinimalConsumer electronicsHealth
Cut map — 16 beats┊ 14 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Oura · Watch the original ↗ · Measurements and analysis by Cutmap.