Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Aerial wordmark1280×720 · 23.98 fps
LN-0971 · Live-action product film

Rivian — R2 is here

Live-action product film · Live action · Cinematic · 60s

Length
60.1s
Beats
22· 56 hard cuts
Pace
21.9/min
Avg beat
2.7s

A 60-second live-action launch film that follows friends and families loading, driving and playing in the R2 across a road trip, with quick close-ups of its storage and interior details. It builds from a calm morning departure to leaves, laughter and a dune chase, then ends on a short title and logo.

Launch filmLive actionCinematicFast cuttingMusic-ledNo voiceoverWhip pansPremiumMatch cutsAutomotiveMobility
Cut map — 22 beats┊ 56 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Rivian · Watch the original ↗ · Measurements and analysis by Cutmap.