Analysed · 28 beats
00:00:00:00Beat 01 / 28 — Dust plume1280×720 · 23.98 fps
BR-0225 · Live-action product film

Rivian — To the Max

Live-action product film · Cinematic · Live action · 97s

Make one like this
Length
96.5s
Beats
28· 34 hard cuts
Pace
17.4/min
Avg beat
3.5s

A 96-second live-action desert test film of the camouflaged R1T, cut from drone, ground, in-cabin and chase-car angles with no voiceover. It builds from a slow dust-trail opening to a rapid run of rock-crawling and off-road shots, then closes on a dust cloud that carries the Rivian logo.

Brand filmCinematicLive actionMusic-ledNo voiceoverFast cuttingProduct macroBeat-synced editAutomotiveMobility
Cut map — 28 beats┊ 34 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s70s80s90s
The breakdown — 11 sheetsMembers only
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Rivian (uploader) · Watch the original ↗ · Measurements and analysis by Cutmap.