Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Patisserie street1280×720 · 25 fps
AD-0308 · Live-action product film

Samsung — New shape, New joy (Galaxy Z Fold8)

Live-action product film · Live action · Light UI · 35s

Length
35.1s
Beats
14· 8 hard cuts
Pace
24.0/min
Avg beat
2.5s

A music-led product film that shows one foldable phone changing shape (closed, wide landscape, portrait book) and cuts each shape to content that fits it, on a lilac studio backdrop, then ends on the product, tagline and logo.

AdLive actionLight UIDevice mockupsMatch cutsPastelMusic-ledNo voiceoverPremiumConsumer electronicsHardware
Cut map — 14 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Samsung Galaxy Z Fold8 · Watch the original ↗ · Measurements and analysis by Cutmap.