Analysed · 16 beats
00:00:00:00Beat 01 / 16 — Night window1280×720 · 23.98 fps
AD-0347 · Live-action product film

Sonos — Ray, Blockbuster sound

Live-action product film · Live action · Cinematic · 30s

Length
30.1s
Beats
16· 10 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 30-second live-action ad in which a roommate's anime night turns into a room-wide dance party once the Sonos Ray soundbar kicks in. Fast cuts between faces, feet and product macros end on a 'Get ready to be blown away' line, the product name and the logo.

AdLive actionCinematicFast cuttingProduct macroBeat-synced editMusic-ledNo voiceoverPremiumConsumer electronicsEntertainment
Cut map — 16 beats┊ 10 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Sonos · Watch the original ↗ · Measurements and analysis by Cutmap.