Analysed · 26 beats
00:00:00:00Beat 01 / 26 — Staircase1280×720 · 23.98 fps
AD-0114 · Live-action product filmQuiet Noise Studio

Sony — Find your focus (spec commercial)

Live-action product film · Cinematic · Live action · 60s

Length
60.2s
Beats
26· 21 hard cuts
Pace
25.9/min
Avg beat
2.3s

A live-action spec ad set in a dark, hushed library, where a student is pulled apart by small distractions (gum, a straw slurp, a pencil tap, a shushing librarian) until she puts on noise-cancelling headphones and the room goes calm. It ends on a black card with 'Find your focus.' and the Sony wordmark.

AdCinematicLive actionPremiumSound-design-ledSlow and deliberatePush-insNo voiceoverConsumer electronicsMusic
Cut map — 26 beats┊ 21 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Spec commercial. Director Abigail Ballanger, co-director Sadiel Gomez, DOP Sofia Pompei, production company Quiet Noise Studio, creative studio Wild Card, editing house Married to Giants, VFX Wingman VFX, colour The Vanity VFX. · Watch the original ↗ · Measurements and analysis by Cutmap.