Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Lounge crowd1280×720 · 23.98 fps
AD-0266 · Live-action product film

Sony — WF-1000XM5 with Miguel

Live-action product film · Cinematic · Live action · 62s

Length
62.1s
Beats
22· 19 hard cuts
Pace
21.2/min
Avg beat
2.8s

A music-led product film in which a singer sits unnoticed in a teal lounge, puts in a pair of earbuds, and is transported to a bright stage where he performs with his band. Macro shots of the earbud mesh link the two worlds, and he returns to the lounge before a product card and the 'For The Music' sign-off.

AdCinematicLive actionMusic-ledNo voiceoverPremiumMatch cutsProduct macroSlow and deliberateConsumer electronicsMusic
Cut map — 22 beats┊ 19 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Sony Electronics, featuring Miguel · Watch the original ↗ · Measurements and analysis by Cutmap.