Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Window960×720 · 24 fps
AD-0265 · Live-action product film

Squarespace — Bakery

Live-action product film · Cinematic · Live action · 30s

Length
30.1s
Beats
21· 28 hard cuts
Pace
41.9/min
Avg beat
1.4s

A cinematic live-action ad in which a woman in a loft kitchen searches for a domain, types 'flour-and-egg.com', and her flour-dusted dream becomes a bakery business. The camera whips through the room as time passes, and the film ends on 'A website makes it real'.

AdCinematicLive actionWhip pansMatch cutsFast cuttingMusic-ledNo voiceoverProduct macroSaaSDesign tools
Cut map — 21 beats┊ 28 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Squarespace · Watch the original ↗ · Measurements and analysis by Cutmap.