Analysed · 17 beats
00:00:00:001280×720 · 24 fps
LN-1250 · Live-action product film
Squarespace — Collection: Jeff Koons
Squarespace @squarespaceLive-action product film · Cinematic · Product macro · 51s
Length
51.4s
Beats
17· 12 hard cuts
Pace
19.9/min
Avg beat
3.0s
A 51-second launch film that moves through macro shots of glossy metallic balloon-dog sculptures to a wide gallery reveal, then a hand-on-laptop demo of the Jeff Koons website template, ending on a URL, the logo and a held gallery shot.
Launch filmCinematicProduct macroPremiumMusic-ledNo voiceoverDevice mockupsBig typeLight UIDesign toolsCreative studio
Cut map — 17 beats┊ 12 hard cuts
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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Squarespace, with artist Jeff Koons · Watch the original ↗ · Measurements and analysis by Cutmap.
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