Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Dots in the dark1280×720 · 25 fps
LN-0764 · Live-action product film

teenage engineering — Introducing OP–XY

Live-action product film · Minimal · Dark UI · 34s

Length
33.5s
Beats
14· 1 hard cut
Pace
25.1/min
Avg beat
2.4s

A dark, wordless product reveal that moves the camera across the OP–XY in tight macro shots, then pulls back to the full device on a grey gradient and ends on the product name and company logo. There is no voiceover and almost no copy.

Launch filmMinimalDark UIProduct macroPremiumPush-insNo voiceoverMusic-ledSlow and deliberateMusicHardware
Cut map — 14 beats┊ Hard cut 00:00:27:21 · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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teenage engineering · Watch the original ↗ · Measurements and analysis by Cutmap.