Analysed · 11 beats
00:00:00:00Beat 01 / 11 — Beauty of evolution1280×720 · 25 fps
LN-0190 · Live-action product film

teenage engineering — OP–1 field launch

Live-action product film · Minimal · Product macro · 28s

Length
28.1s
Beats
11· 8 hard cuts
Pace
23.5/min
Avg beat
2.5s

A quiet product launch film that alternates single lines of small type with slow macro shots of the OP–1 field, then pulls back to the full device and lands on the name. The copy builds a three-step phrase ('a decade of ideas / improvements / refinements') and a second list ('thinner, louder, better') before 'the all new OP–1 field'.

Launch filmMinimalProduct macroLight UIBig typeBeat-synced editPremiumNo voiceoverPhotorealHardwareMusic
Cut map — 11 beats┊ 8 hard cuts · Click a beat to jump
00s05s10s15s20s25s
The breakdown — 11 sheetsMembers only
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teenage engineering · Watch the original ↗ · Measurements and analysis by Cutmap.