Analysed · 20 beats
00:00:00:00Beat 01 / 20 — Lone sheep1280×720 · 23.98 fps
AD-0116 · Live-action product film

Toyota Prius — Black Sheep

Live-action product film · Cinematic · Live action · 30s

Length
30.1s
Beats
20· 17 hard cuts
Pace
39.8/min
Avg beat
1.5s

A live-action ad in which a flock of sheep wanders an empty city, gathers at a gas station and then stampedes past a black Prius, which drives off alone. The tagline turns the 'black sheep' idea into the car's new attitude.

AdCinematicLive actionFast cuttingPremiumNo voiceoverMusic-ledHumorousAutomotiveMobility
Cut map — 20 beats┊ 17 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s
The breakdown — 11 sheetsMembers only
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Toyota Prius · Watch the original ↗ · Measurements and analysis by Cutmap.

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