Analysed · 10 beats
00:00:00:001280×720 · 23.98 fps
AD-0405 · Live-action product film
Uber — 5 AM Flights
Uber @UberLive-action product film · Live action · Cinematic · 15s
Length
15.1s
Beats
10· 4 hard cuts
Pace
39.8/min
Avg beat
1.5s
A 15-second live-action night scene follows a family leaving home before dawn, from a hand grabbing passports to a driver loading their bags. Two lines of white type on black link the scene to the product, and the Uber logo closes.
AdLive actionCinematicSlow and deliberateCaptionsMusic-ledNo voiceoverMinimalMobilityConsumer apps
Cut map — 10 beats┊ 4 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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