Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Bonnet view1280×720 · 23.98 fps
AD-0407 · Live-action product film

Uber — Breakdowns

Live-action product film · Live action · Cinematic · 15s

Length
15.1s
Beats
8· 5 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 15-second live-action ad in which a wedding party is stranded by a smoking car on a country road, until one bridesmaid opens the Uber app and a driver's car arrives. A two-part line of on-screen type ('Because there are breakdowns in your area' / 'There are drivers in your area') turns the scene into the pitch.

AdLive actionCinematicPremiumHumorousNo voiceoverMusic-ledPhone UIBig typeMobilityConsumer apps
Cut map — 8 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Uber · Watch the original ↗ · Measurements and analysis by Cutmap.