Analysed · 8 beats
00:00:00:001280×720 · 23.98 fps
A 15-second live-action ad in which a wedding party is stranded by a smoking car on a country road, until one bridesmaid opens the Uber app and a driver's car arrives. A two-part line of on-screen type ('Because there are breakdowns in your area' / 'There are drivers in your area') turns the scene into the pitch.
AdLive actionCinematicPremiumHumorousNo voiceoverMusic-ledPhone UIBig typeMobilityConsumer apps
Cut map — 8 beats┊ 5 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.
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