Analysed · 5 beats
00:00:00:00Beat 01 / 5 — Swiping1280×720 · 25 fps
AD-0455 · Live-action product film

Uber — Can't do that if you're driving

Live-action product film · Cinematic · Live action · 15s

Length
15.1s
Beats
5· 1 hard cut
Pace
19.9/min
Avg beat
3.0s

A 15-second night-ride ad shot from the front seat: two friends in the back of an Uber swipe on a phone and laugh, then one line of white type and the Uber wordmark close it. One scene, one joke, one hard cut.

AdCinematicLive actionBig typeMinimalMusic-ledNo voiceoverSlow and deliberateMobilityConsumer apps
Cut map — 5 beats┊ Hard cut 00:00:13:15 · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Uber · Watch the original ↗ · Measurements and analysis by Cutmap.