Analysed · 24 beats
00:00:00:001280×720 · 25 fps
A live-action brand ad with no voiceover. A mother and son leave a city apartment at night, drive out of town and spend a day in the forest, by a river and on a hillside. They end at a lit tent, then a dusk bridge carries the line 'A small car for big experiences'. The car is a carrier for the trip, never the subject.
AdCinematicLive actionMusic-ledNo voiceoverEmotionalPremiumSlow and deliberateAutomotiveMobility
Cut map — 24 beats┊ 31 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film
Get a quote ↗Want a film like this, made for you?
Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.
Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.
Related filmsMore live-action product film →












