Analysed · 24 beats
00:00:00:00Beat 01 / 24 — Leaving home1280×720 · 25 fps
AD-0428 · Live-action product film

Volvo — EX30 Cross Country, A Small Car for Big Experiences

Live-action product film · Cinematic · Live action · 60s

Length
60.0s
Beats
24· 31 hard cuts
Pace
24.0/min
Avg beat
2.5s

A live-action brand ad with no voiceover. A mother and son leave a city apartment at night, drive out of town and spend a day in the forest, by a river and on a hillside. They end at a lit tent, then a dusk bridge carries the line 'A small car for big experiences'. The car is a carrier for the trip, never the subject.

AdCinematicLive actionMusic-ledNo voiceoverEmotionalPremiumSlow and deliberateAutomotiveMobility
Cut map — 24 beats┊ 31 hard cuts · Click a beat to jump
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.