Volvo — Luxury is not a thing

Name: Volvo — Luxury is not a thing
Uploaded: 2026-10-09T11:08:40.023+00:00
Duration: PT60.1S
Description: A 60-second brand-led car ad that defines luxury through a series of 'X is not a Y' statements, each paired with close-ups of the S90 Recharge, then returns to the opening garage set for the call to action and logo.

Volvo Cars @VolvoCars

Live-action product film · Cinematic · Premium · 60s

Length

60.0s

Beats

27· 29 hard cuts

Pace

27.0/min

Avg beat

2.2s

A 60-second brand-led car ad that defines luxury through a series of 'X is not a Y' statements, each paired with close-ups of the S90 Recharge, then returns to the opening garage set for the call to action and logo.

AdCinematicPremiumCaptionsNo voiceoverMusic-ledProduct macroSlow and deliberateMatch cutsAutomotive

Cut map — 27 beats┊ 29 hard cuts · Click a beat to jump