Analysed · 23 beats
00:00:00:001280×720 · 25 fps
LN-1310 · Live-action product film
Volvo — Multi-adaptive safety belt
Volvo Cars @VolvoCarsLive-action product film · Cinematic · Premium · 50s
Length
50.1s
Beats
23· 13 hard cuts
Pace
27.5/min
Avg beat
2.2s
A silhouette-led launch film that shows the belt only as a dark shape against an orange backdrop. Different bodies sit, lunge and brace, a CGI mechanism reveals the tech, and short lines build to 'For everybody's safety'.
Launch filmCinematicPremiumMinimalCaptionsNo voiceoverMusic-ledSlow and deliberateMonochromeAutomotiveMobility
Cut map — 23 beats┊ 13 hard cuts
00s05s10s15s20s25s30s35s40s45s50s
The breakdown — 11 sheetsMembers only
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