Analysed · 22 beats
00:00:00:00Beat 01 / 22 — Meet the XC601280×720 · 25 fps
AD-0478 · Live-action product film

Volvo — XC60 Recharge, Performance where it matters the most

Live-action product film · Premium · Pastel · 45s

Length
45.1s
Beats
22· 20 hard cuts
Pace
29.3/min
Avg beat
2.0s

A 45-second car ad with no voiceover that redefines 'performance' as connection, space, a backup plan and braking, one line of small white type per idea. Each idea is shown through a person using the car and ends on a studio shot of the white XC60 in lilac.

AdPremiumPastelCinematicPush-insMatch cutsMusic-ledNo voiceoverCaptionsAutomotiveMobility
Cut map — 22 beats┊ 20 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.