Analysed · 22 beats
00:00:00:001280×720 · 25 fps
A 45-second car ad with no voiceover that redefines 'performance' as connection, space, a backup plan and braking, one line of small white type per idea. Each idea is shown through a person using the car and ends on a studio shot of the white XC60 in lilac.
AdPremiumPastelCinematicPush-insMatch cutsMusic-ledNo voiceoverCaptionsAutomotiveMobility
Cut map — 22 beats┊ 20 hard cuts
00s05s10s15s20s25s30s35s40s45s
The breakdown — 11 sheetsMembers only
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Volvo · Watch the original ↗ · Measurements and analysis by Cutmap.
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