Analysed · 6 beats
00:00:00:00Beat 01 / 6 — Band on320×568 · 25 fps
AD-0037 · Live-action product film

WHOOP — WHOOP Age with Cristiano Ronaldo

Live-action product film · Cinematic · Live action · 15s

Length
15.1s
Beats
6· 4 hard cuts
Pace
23.9/min
Avg beat
2.5s

A 15-second vertical ad in which a footballer in a locker room straps on a WHOOP band, and a counting age badge drops from the 27-year average to his real age, then to a lower WHOOP Age on the phone app. It ends on a close look to camera and the logo.

AdCinematicLive actionPremiumDark UIBig typeMusic-ledNo voiceoverPhone UIWellnessHealth
Cut map — 6 beats┊ 4 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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WHOOP · Watch the original ↗ · Measurements and analysis by Cutmap.