Analysed · 21 beats
00:00:00:001280×720 · 25 fps
A live-action launch film that walks through the camera system in three staged scenes: a street carnival for telephoto zoom, a pool for the Leica lens, and an action set for 4K 120fps slow motion. A reveal that the action was filmed on a set, then a red curtain closes to the product shot.
Launch filmCinematicLive actionPremiumMusic-ledNo voiceoverBig typeFast cuttingSlow and deliberateConsumer electronicsHardware
Cut map — 21 beats┊ 38 hard cuts
00s10s20s30s40s50s60s70s
The breakdown — 11 sheetsMembers only
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