Analysed · 14 beats
00:00:00:00Beat 01 / 14 — Giant ball1280×720 · 25 fps
LN-1224 · Live-action product film

Xiaomi — 17T Series, The Telephoto Master

Live-action product film · Live action · Cinematic · 15s

Length
15.1s
Beats
14· 10 hard cuts
Pace
55.7/min
Avg beat
1.1s

A 15-second phone launch film that follows one child's youth soccer match through a phone's viewfinder. A whip-zoom pushes from the pitch to a close-up of the boy's face, the footage appears as framed photos with camera data, and the film ends on the phone's colourways and the Xiaomi logo.

Launch filmLive actionCinematicDevice mockupsPhone UIPush-insFast cuttingMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 14 beats┊ 10 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
Loading the breakdown
Custom film

Want a film like this, made for you?

Framebox is the studio behind Cutmap. Send us this breakdown and your product, and we’ll quote for an original film built on the same structure.

Get a quote ↗

Xiaomi · Watch the original ↗ · Measurements and analysis by Cutmap.