Analysed · 14 beats
00:00:00:001280×720 · 25 fps
A 15-second phone launch film that follows one child's youth soccer match through a phone's viewfinder. A whip-zoom pushes from the pitch to a close-up of the boy's face, the footage appears as framed photos with camera data, and the film ends on the phone's colourways and the Xiaomi logo.
Launch filmLive actionCinematicDevice mockupsPhone UIPush-insFast cuttingMusic-ledNo voiceoverConsumer electronicsHardware
Cut map — 14 beats┊ 10 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Xiaomi · Watch the original ↗ · Measurements and analysis by Cutmap.
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