Analysed · 24 beats
00:00:00:001280×720 · 30 fps
BR-0212 · Live-action product film
Xiaomi Leica Leitzphone — A Day in Marrakesh
Xiaomi @xiaomiLive-action product film · Cinematic · Live action · 70s
Length
69.9s
Beats
24· 40 hard cuts
Pace
20.6/min
Avg beat
2.9s
A live-action brand film that follows one man through Marrakesh from morning street to sunset hilltop, photographing with the Leica Leitzphone. Colour, light and the phone's camera stand in for any product talk, and it ends on a sunset, a tagline and the co-brand lockup.
Brand filmCinematicLive actionNo voiceoverMusic-ledPremiumSlow and deliberateProduct macroConsumer electronicsHardware
Cut map — 24 beats┊ 40 hard cuts
00s10s20s30s40s50s60s
The breakdown — 11 sheetsMembers only
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