Analysed · 7 beats
00:00:00:00Beat 01 / 7 — Ring reveal1280×720 · 30 fps
LN-1018 · Live-action product film

Xiaomi — Meet Leica Leitzphone

Live-action product film · Cinematic · Premium · 19s

Length
18.8s
Beats
7· 3 hard cuts
Pace
22.3/min
Avg beat
2.7s

A dark, quiet launch teaser that treats a phone like a camera: the lens ring emerges from shadow, a photographer raises the phone to her eye, the screen is shown briefly, and a black end card names the product.

Launch filmCinematicPremiumMinimalSlow and deliberateMusic-ledNo voiceoverDark UIConsumer electronicsHardware
Cut map — 7 beats┊ Hard cuts 00:00:04:11, 00:00:09:27, 00:00:13:27 · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Xiaomi · Watch the original ↗ · Measurements and analysis by Cutmap.