Archive / brand

Apple Mac films

2 films broken down: average length 79s, 13.4 beats a minute, the hook lands in 7.7s on average. Common styles: cinematic, match cuts, emotional, push-ins. Most often made as brand manifesto.

BR-0051Apple Mac — The journey to great ideas in collegeApple Mac93s · 19 beatsBR-0047Apple Mac — Great Ideas Start on MacApple Mac65s · 16 beats

Make your own Apple Mac film

Pro gives you the full breakdown and a build brief for every film here.