Apple Mac — The journey to great ideas in college

Name: Apple Mac — The journey to great ideas in college
Uploaded: 2026-10-09T01:33:09.231+00:00
Duration: PT93.5S
Description: A 93-second live-action film that follows four students through a night of failure, from a missed line of code to a deleted draft, and ends when each one finishes and submits. It has no voiceover, and the story is told through close-ups of faces, hands and Mac screens.

Apple @Apple

Brand manifesto · Cinematic · Live action · 93s

Length

93.5s

Beats

19· 74 hard cuts

Pace

12.2/min

Avg beat

4.9s

A 93-second live-action film that follows four students through a night of failure, from a missed line of code to a deleted draft, and ends when each one finishes and submits. It has no voiceover, and the story is told through close-ups of faces, hands and Mac screens.

Brand filmCinematicLive actionNo voiceoverMusic-ledEmotionalMatch cutsFast cuttingConsumer electronicsEducation

Cut map — 19 beats┊ 74 hard cuts · Click a beat to jump