Apple Mac — Great Ideas Start on Mac

Name: Apple Mac — Great Ideas Start on Mac
Uploaded: 2026-10-09T01:15:05.171+00:00
Duration: PT65.1S
Description: A 65-second brand film that begins in a dim apartment and pushes into a blank Pages document until only a blinking cursor fills the frame. It then bursts into a fast collage of real people making things on Macs, and ends on a typed line and the Mac logo. The voiceover is credited to the late Dr. Jane Goodall.

Apple @Apple

Brand manifesto · Cinematic · Push-ins · 65s

Length

65.1s

Beats

16· 20 hard cuts

Pace

14.7/min

Avg beat

4.1s

A 65-second brand film that begins in a dim apartment and pushes into a blank Pages document until only a blinking cursor fills the frame. It then bursts into a fast collage of real people making things on Macs, and ends on a typed line and the Mac logo. The voiceover is credited to the late Dr. Jane Goodall.

Brand filmCinematicPush-insCollageMatch cutsMinimalVoiceoverEmotionalPremiumConsumer electronicsCreative studio

Cut map — 16 beats┊ 20 hard cuts · Click a beat to jump