Archive / brand
AD-0130Umault — We need to talk (about your B2B video marketing)
AD-0003Umault — "Corporate" videos are boring
Umault films
2 films broken down: average length 36s, 20.8 beats a minute, the hook lands in 3.0s on average. Common styles: live action, cinematic, humorous, dialogue. Most often made as problem and solution and talking-head explainer.
AD-0130Umault — We need to talk (about your B2B video marketing)
AD-0003Umault — "Corporate" videos are boringMake your own Umault film
Pro gives you the full breakdown and a build brief for every film here.

