Analysed · 9 beats
00:00:00:001280×720 · 23.98 fps
AD-0003 · Problem and solution
Umault — "Corporate" videos are boring
Umault @UmaultProblem and solution · Live action · Cinematic · 17s
Length
16.9s
Beats
9· 6 hard cuts
Pace
31.9/min
Avg beat
1.9s
A live-action agency ad that parodies the dull conference-room corporate video. A woman in the meeting looks to camera and talks over a presenter at a whiteboard, then a burst of six cinematic shots shows what B2B video could be, and she returns for the logo.
AdLive actionCinematicHumorousFast cuttingDialogueVoiceoverPremiumMarketingCreative studio
Cut map — 9 beats┊ 6 hard cuts
00s05s10s15s
The breakdown — 11 sheetsMembers only
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