Analysed · 21 beats
00:00:00:00Beat 01 / 21 — Headline1280×720 · 30 fps
AD-0215 · Feature tour

Airbnb — Don't just see Rome, experience it

Feature tour · Fast cutting · Big type · 37s

Length
36.5s
Beats
21· 38 hard cuts
Pace
34.5/min
Avg beat
1.7s

A fast, playful ad that sells three Airbnb Experiences in Rome (a Caesar murder mystery, a pizza tour, an art restoration class) by numbering them on screen and cutting through vintage Rome footage, paintings, food and local hosts, ending on a one-line brand idea.

AdFast cuttingBig typeCaptionsCollageHumorousLive actionMatch cutsNo voiceoverMusic-ledTravelConsumer apps
Cut map — 21 beats┊ 38 hard cuts · Click a beat to jump
00s05s10s15s20s25s30s35s
The breakdown — 11 sheetsMembers only
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Airbnb · Watch the original ↗ · Measurements and analysis by Cutmap.