Analysed · 8 beats
00:00:00:00Beat 01 / 8 — Title card1280×720 · 23.98 fps
AD-0412 · Problem and solution

Allbirds — The Gift

Problem and solution · Live action · Cinematic · 15s

Length
15.1s
Beats
8· 6 hard cuts
Pace
31.9/min
Avg beat
1.9s

A 15-second holiday ad that opens on a storybook title card, then iris-wipes into a deadpan scene of a woman unwrapping a creepy portrait for two stiff girls. A close-up of her white sneakers and a forced smile follow, and it ends on the shoe range under a Christmas set.

AdLive actionCinematicHumorousNo voiceoverPremiumSlow and deliberateFashion and beautyRetail
Cut map — 8 beats┊ 6 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Allbirds · Watch the original ↗ · Measurements and analysis by Cutmap.