Analysed · 9 beats
00:00:00:00Beat 01 / 9 — Title card1280×720 · 23.98 fps
AD-0458 · Problem and solution

Allbirds — The Nutcrackers

Problem and solution · Cinematic · Live action · 15s

Length
15.1s
Beats
9· 5 hard cuts
Pace
35.8/min
Avg beat
1.7s

A 15-second holiday ad that plays a awkward party for dark comedy: a woman is stared at by nutcrackers, then the film drops to her comfortable shoes and ends on a festive product lineup.

AdCinematicLive actionHumorousNo voiceoverMusic-ledPremiumFashion and beautyRetail
Cut map — 9 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Allbirds · Watch the original ↗ · Measurements and analysis by Cutmap.