Analysed · 6 beats
00:00:00:00Beat 01 / 6 — Title card1280×720 · 23.98 fps
AD-0459 · Problem and solution

Allbirds — The Parents

Problem and solution · Cinematic · Light UI · 15s

Length
15.1s
Beats
6· 5 hard cuts
Pace
23.9/min
Avg beat
2.5s

A 15-second holiday ad in one dark party scene. A woman ladles eggnog while her parents embrace beside her, the nog spills onto her Allbirds shoe, and a bright product lineup closes the film. No voiceover; the gag plays out on faces, bodies and one close shot of the shoe.

AdCinematicLight UISlow and deliberateHumorousPremiumCharactersNo voiceoverFashion and beautyRetail
Cut map — 6 beats┊ 5 hard cuts · Click a beat to jump
00s05s10s15s
The breakdown — 11 sheetsMembers only
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Allbirds · Watch the original ↗ · Measurements and analysis by Cutmap.